Once upon a time, there were two fashion seasons: Spring/Summer and Fall/Winter. Fast forward to 2019 and industry competition, new technologies and the consumer’s need for ‘something new’ coupled with their obsession with instant gratification, the fashnow cranking out 52 "micro-seasons" per year. With new trends coming out every week. The goal of fast fashion is for consumers to buy as many garments as possible, as quickly as possible, consequently, fast fashion has created a helluva monster.
Here are 10 sad but true, mind-blowing facts about the fashion fashion industry.
Want to do some additional research? Here are a few of the resources we used: