Join us live in Portland
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Early bird tickets now avaliable
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Join us live in Portland • Early bird tickets now avaliable •
Sustainable Fashion Forum 2026
October 28-30, 2026 ∙ Portland, OR
Consumer behavior has entered the chat.
For years, sustainable fashion has invested in building better systems: next-gen materials, certifications, traceability, and circular infrastructure without building the adoption engine that fuels them: consumer adoption.
At SFF26, we're putting consumer behavior at the center of the sustainability conversation to help teams prove demand, win budget, and drive actual adoption.
What is SFF26?
SFF26 is where sustainability leaders gain the consumer psychology expertise that gives them institutional power.
Over three days in Portland, we're bringing together behavioral scientists, consumer psychologists, and senior operators from major brands and retailers to solve the problem holding sustainability back: how to design initiatives consumers actually adopt and translate that adoption into business impact your organization will fund.
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The problem sustainability teams face.
Sustainability teams are stuck in a chicken-and-egg situation where they need to demonstrate consumer adoption to get budget and institutional leverage, but they lack the consumer psychology expertise to design programs that drive adoption and the commercial frameworks to prove that adoption translates to revenue at scale.
So, they rely on marketing to tell the sustainability story but marketing, operating under different KPIs, is often paralyzed by greenwashing fears and doesn’t know how to create perceived value for sustainability initiatives.
The result is programs that look good on paper but don’t perform.
Pilots that stall. Products that go unsold. And initiatives leadership views as cost centers rather than competitive advantages.
SFF26 is where leaders building sustainable programs, products, and policies gain the consumer psychology expertise to drive adoption, prove ROI, and turn stalled pilots into scalable systems.
If you’re asking customers to take an extra step (return, scan, repair, pay more, trust a claim), you’re in the behavior-change business. And behavior change requires understanding psychology, not just systems.
A legacy of
leadership.
For the past decade, SFF has been where sustainability leaders compare notes on what's working and what's not.
SFF26 raises the bar. We're bringing behavioral scientists and consumer psychologists together with senior brand operators to focus on the one thing the industry has under-invested in: consumer adoption.
Speaker lineup coming soon.
Built for the real-world constraints.
SFF26 is built around that reality, not around theory, inspiration, or preaching to the choir.
Turn stalled pilots into scalable programs
Learn why participation stalled and how to engineer uptake using behavioral design frameworks that remove friction and align with how consumers actually make decisions.
Make sustainability harder to cut.
Translate sustainability into revenue, retention, and risk mitigation, the metrics your C-suite actually funds. Build business cases that win budget and cross-functional alignment.
Build programs that drive adoption.
Get the consumer psychology toolkit to design around real behavior, not stated intentions, and communicate value without relying on "sustainability speak."
SFF26 is where sustainability leaders gain the consumer psychology expertise to drive adoption and prove business impact.
Frequently asked
questions.
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Most sustainability conferences focus on building better systems: materials, certifications, supply chain innovation. SFF26 focuses on why consumers aren't adopting those systems and what to do about it.
We're not here to debate whether sustainability matters or celebrate innovations that aren't scaling. We're here to solve the adoption problem using behavioral science, consumer psychology, and commercial strategy, so you can prove ROI and gain institutional power within your organization.
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SFF26 is designed for leaders responsible for turning sustainability strategy into measurable consumer and commercial outcomes.
This includes:
Sustainability leaders who need to prove ROI through adoption, revenue, retention, and risk mitigation
Marketing and growth leaders building campaigns that drive actual behavior change, not just awareness
Product and circularity teams designing offerings consumers actually choose
Innovation and strategy teams applying behavioral science to unlock participation at scale
Government and policy leaders designing consumer-facing programs that require behavior change
If you're accountable for influencing consumer behavior, justifying sustainability investments internally, or translating impact into outcomes your organization will fund, this conference is built for you.
SFF26 is not a beginner-level overview. It's a working forum for decision-makers and operators focused on adoption at scale.
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We're planning for 400 attendees.
SFF26 is intentionally designed as a high-signal, senior-level forum—not a mass conference. The audience is primarily VP/Director/C-suite leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.
The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.We're planning for 400 attendees.
SFF26 is intentionally designed as a high-signal, senior-level forum, not a mass conference. The audience is primarily VP/Director leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.
The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.
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Yes. Teams of four or more receive 10% off. Email hello@thesustainablefashionforum.com to register your team
Group pricing cannot be combined with other discounts.
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Yes. A limited number of student tickets are available for current undergraduate and graduate students.
To register, email us from a valid .edu address. We'll reply with a student registration code. You'll need to show a valid student ID at check-in.