October 28–30, 2026 · Portland, OR
Sustainable Fashion Forum 2026
A conference built at the intersection of sustainability, consumer behavior, and business performance.
Where sustainable fashion meets actual consumer behavior.
The fashion industry has spent the past decade building sustainable systems without fully accounting for the consumer behavior that shapes whether they’re adopted in the market. The result is programs that launch but fail to gain traction, initiatives that stall, and products that underperform.
SFF26 is built around one question: What drives adoption?
We’re bringing together behavioral scientists, consumer psychologists, and senior leaders across the fashion value chain to understand why adoption breaks down, what drives participation, and how to design sustainability strategies that hold up in the market.
The industry is building the systems of the future. SFF26 is about unlocking the behavior that fuels them.
Not just another sustainable fashion conference.
Most sustainability conferences focus on building the systems. SFF26 focuses on whether people actually participate in them.
At a time when sustainability teams are being asked to justify impact more directly, the conversation is shifting from what gets built to what actually performs in the market.
This isn't just a conversation about how to market or communicate sustainability better. It’s about how systems, products, policies, and business models need to be designed with real human behavior in mind to drive adoption.
Built for the teams responsible for making sustainability drive participation and business results.
SFF26 is designed for:
Sustainability & ESG Leaders Working to drive consumer adoption and prove business impact.
Product & Innovation Teams Designing products, systems, and programs that consumers will actually use.
Marketing & Brand Teams Working to communicate sustainability in ways that resonate without triggering greenwashing risk.
Retail Leaders Trying to demonstrate the business value of sustainability when attribution is unclear.
For Tech & Platform Leaders Working to scale circular participation beyond early adopters.
For Policymakers & Public Sector Leaders Trying to design programs and regulation intended to influence real-world behavior.
Every session, every speaker, every moment is designed to be actionable.
Turn insight into immediate action.
Most teams leave conferences with ideas that never get implemented. At SFF26, every session is designed to translate directly into decisions you can make. You’ll walk away with clear ways to identify where participation is breaking down and what to change across product, marketing, and retail to improve it.
Bring back language your team can align around.
One of the biggest blockers to progress is misalignment across teams. SFF26 gives you shared language and frameworks you can use internally to explain why something isn’t working and what to do next—whether you’re talking to leadership, marketing, or product.
Apply it on Monday, not “someday.”
Every attendee receives the SFF26 Intelligence Report, built to turn the conference into something usable. It distills key insights, patterns, and examples into a clear, practical resource you can bring back to your team and start applying immediately.
Just announced
Meet our first
speakers
Every speaker at SFF26 is selected to bring a distinct lens on the barriers, behaviors, and business realities shaping sustainable fashion today.
Evelyn Gosnell
Managing Director
Irrational Labs
Jasmine Bina
Founder
Concept Bureau, Exposure Therapy
Katie Thomas
Lead, Consumer Institute
Kearney Consumer Institute
Matt Johnson
Consumer Neuroscientist
NeuroscienceOf
Who attends SFF
Get Tickets
All Access
Pass
Your ticket to the 2026 Sustainable Fashion Forum. Every pricing tier buys the same access. The only difference is when you decide.
SFF26 Conference Pass
October 28-30, 2026 • Portland, OR
- Full access to all keynotes, panels, and workshop sessions
- SFF26 Opening Night: meet speakers, attendees, and partners
- The SFF26 Intelligence Report playbook of key insights
- Structured networking with 400 mid-to-senior professionals
- Light breakfast, coffee, and refreshments throughout
Make the business case to leadership to attend SFF26
Frequently Asked Questions.
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Most sustainability conferences focus on building better systems: materials, certifications, supply chain innovation. SFF26 focuses on why consumers aren't adopting those systems and what to do about it.
We're not here to debate whether sustainability matters or celebrate innovations that aren't scaling. We're here to solve the adoption problem using behavioral science, consumer psychology, and commercial strategy, so you can prove ROI and gain institutional power within your organization.
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SFF26 is designed for leaders responsible for turning sustainability strategy into measurable consumer and commercial outcomes.
This includes:
Sustainability leaders who need to prove ROI through adoption, revenue, retention, and risk mitigation
Marketing and growth leaders building campaigns that drive actual behavior change, not just awareness
Product and circularity teams designing offerings consumers actually choose
Innovation and strategy teams applying behavioral science to unlock participation at scale
Government and policy leaders designing consumer-facing programs that require behavior change
If you're accountable for influencing consumer behavior, justifying sustainability investments internally, or translating impact into outcomes your organization will fund, this conference is built for you.
SFF26 is not a beginner-level overview. It's a working forum for decision-makers and operators focused on adoption at scale.
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We're planning for 400 attendees.
SFF26 is intentionally designed as a high-signal, senior-level forum—not a mass conference. The audience is primarily VP/Director/C-suite leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.
The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.We're planning for 400 attendees.
SFF26 is intentionally designed as a high-signal, senior-level forum, not a mass conference. The audience is primarily VP/Director leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.
The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.
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Yes. Teams of four or more receive 10% off. Email hello@thesustainablefashionforum.com to register your team
Group pricing cannot be combined with other discounts.
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Yes. A limited number of student tickets are available for current undergraduate and graduate students.
To register, email us from a valid .edu address. We'll reply with a student registration code. You'll need to show a valid student ID at check-in.
Conference news & updates.
