Join us live in Portland
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Early bird tickets now avaliable
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Join us live in Portland • Early bird tickets now avaliable •
Sustainable Fashion Forum 2026
October 28-30, 2026 ∙ Portland, OR
Consumer behavior has entered the chat.
For years, sustainable fashion has been building the systems of the future: next-gen materials, certification standards, traceability platforms, circular infrastructure, and regulatory guardrails, without building the adoption engine that fuels them: consumer behavior.
At SFF26, we’re putting consumer behavior at the center of the conversation.
SFF26 is where sustainability leaders learn how to turn infastructure into adoption and adoption into scalable business impact.
What is SFF26?
Hosted by the Sustainable Fashion Forum, SFF26 is for leaders responsible for turning sustainability strategy into measurable consumer uptake and business results.
Over three days in Portland, we’re bringing together behavioral scientists, consumer psychologists, and senior operators from brands, retailers, and government to build initiatives people actually participate in and translate that participation into measurable business impact.
Learn MoreBuilt for real-world pressure.
SFF26 is built around the reality of tight budgets, skeptical finance teams, legal redlines, and marketing teams focused on top-line growth, not theory or feel-good inspiration.
Turn stalled pilots into scalable programs.
Learn behavioral design frameworks to pinpoint why participation stalled, remove friction, and engineer uptake from day one.
Make sustainability harder to cut.
Translate sustainability into the terms leadership funds. Defend decisions and win cross-functional alignment by mapping goals to each team’s KPIs.
Build programs that drive adoption.
Get the consumer psychology toolkit to design around real behavior (not stated intentions) and market sustainability without “sustainability speak.”
A legacy of
leadership.
For the past decade, SFF has been where sustainability leaders compare notes on what’s working and what’s not.
SFF26 raises the bar: behavioral scientists and consumer psychologists join senior brand operators to focus on one thing, adoption.
2026 Speakers drop soon.
Frequently asked
questions.
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SFF26 is focused exclusively on adoption and commercial translation. The program centers behavioral science, decision-making, and performance metrics rather than high-level climate overviews or trend forecasts.
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Bold the scan anchors only: who it’s for, what it delivers, and the filter statement.
Who should attend?
SFF26 is designed for leaders responsible for turning sustainability strategy into measurable consumer and commercial outcomes.
This includes:
Sustainability leaders who need to tie programs to adoption, revenue, retention, and risk mitigation
Marketing and growth leaders shaping messaging, media, and customer journeys
Product and circularity teams redesigning offerings for real-world uptake
Innovation and strategy teams applying behavioral science to unlock participation at scale
Government and public-sector leaders designing consumer-facing programs that rely on real-world behavior change
If you are accountable for influencing consumer behavior, justifying investments internally, or translating sustainability work into outcomes leadership funds, this conference is built for you.
SFF26 is not a beginner-level overview. It’s a working forum for decision-makers and operators focused on adoption at scale.
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We’re planning for approximately 350–450 attendees.
SFF26 is intentionally designed as a high-signal, senior-level working room. The audience is primarily sustainability, marketing, and product leaders from global apparel and retail brands, alongside a curated group of behavioral scientists and strategic operators.
The focus is depth, access, and practical frameworks for translating sustainability into measurable consumer adoption and commercial impact.
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Yes. Teams of four or more receive 10% off. Contact us to register your team.
Group pricing isn’t eligible with other offers, including Student/Emerging Professional tickets.
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Yes. A limited number of student tickets are available for current undergraduate and graduate students.
To register, email us from a valid .edu address and we’ll reply with the student registration code. Verification with a valid student ID is required at check-in.