October 28–30, 2026 · Portland, OR
Sustainable Fashion Forum 2026
A first-of-its-kind B2B conference for fashion leaders under pressure to make sustainability commercially viable. SFF26 is designed to close the gap between sustainability strategy and the adoption required to prove business value.
Where systems change
meets behavior change.
Fashion is entering a new phase of sustainability, one where ambition has to prove business value.
SFF26 is built around the Science of Adoption: exploring how consumer behavior shapes whether sustainable products, programs, and systems gain traction in the real world.
Join behavioral scientists, consumer psychologists, cultural strategists, and senior leaders across fashion in Portland to unpack what drives trust, participation, loyalty, and demand. Leave with sharper frameworks for designing sustainability strategies people actually respond to—strengthening adoption, reducing commercial risk, and building a stronger business case internally.
Make sustainability commercially defensible.
Learn how to connect sustainability strategy to adoption, participation, and measurable business outcomes.
Learn how to design products, programs, and systems people actually use, trust, and return to.
Understand the behavioral friction points that cause sustainability initiatives to underperform or stall.
Leave with sharper language, frameworks, and strategies for defending continued investment.
Hear from behavioral scientists, consumer psychologists, cultural strategists, and senior leaders shaping adoption in the real world.
You’ll leave with practical frameworks, sharper language for internal buy-in, and access to the SFF26 Intelligence Report, a post-event synthesis designed to help your team translate key insights into decisions, priorities, and next steps.
Join leaders from across the fashion industry.
Meet our speakers
Not your typical sustainability speaker lineup.
Each SFF26 speaker was selected for the unique expertise they bring to understanding what drives, stalls, or accelerates sustainable adoption in the real world.
Evelyn Gosnell
Managing Director
Irrational Labs
Jasmine Bina
Founder
Concept Bureau, Exposure Therapy
Katie Thomas
Lead, Consumer Institute
Kearney Consumer Institute
Matt Johnson
Consumer Neuroscientist
NeuroscienceOfWho should attend SFF26
Built for the people responsible for making sustainability work in the real world. From ESG leaders and product teams to marketers, retail leaders, policymakers, and technology builders.
Sustainability & ESG Leaders For teams defining sustainability strategy, setting priorities, and building the internal case for continued investment.
Product & Innovation Teams For teams shaping the products, systems, and programs consumers are being asked to adopt.
Marketing & Brand Teams For teams translating sustainability into language, value, and relevance without relying on guilt, jargon, or greenwashing.
Retail Leaders For teams trying to understand what drives participation, conversion, repeat behavior, and demand in the market.
Tech & Platform Leaders For teams building tools and services that need to move beyond early adopters and become part of everyday behavior.
Policymakers & Public Sector Leaders For teams designing programs, regulations, and incentives intended to influence real-world behavior.
Schedule Overview
What to Expect
October 28–30 · HYATT REGENCY PORTLAND · OREGON CONVENTION CENTER
OCT 28
Opening Party
OCT 29
Conference Day 1
OCT 30
Conference Day 2
Register for SFF26
October 28-30, 2026
SFF26 Conference Pass
- Full access to all keynotes, panels, and workshop sessions
- SFF26 Opening Night: meet speakers, attendees, and partners
- The SFF26 Intelligence Report playbook of key insights
- Structured networking with 400 mid-to-senior professionals
- Light breakfast, coffee, and refreshments throughout
Make the business case to leadership to attend SFF26
DOWNLOAD THE TEMPLATE
Portland. October 28–30. Three days designed to help teams move beyond building sustainable systems and start understanding what makes them perform in the market. Join leaders across sustainability, product, marketing, retail, innovation, technology, and policy for the insight, alignment, and clarity needed to turn sustainability into participation, traction, and business results.