October 28–30, 2026 · Hyatt Regency Portland
Sustainable Fashion Forum 2026
Where sustainability leaders learn how to turn consumer insight into participation, adoption, and measurable business value.
Bring Your Team. Save 15% | Register 3+ attendees and save on every pass.
Consumer Behavior Has Entered the Chat
Most sustainability leaders agree that consumer participation matters. But as teams face growing pressure to demonstrate value, secure investment, and show measurable impact, an increasingly urgent question is emerging:
How can consumer behavior be influenced in ways that meaningfully change sustainability's trajectory and create measurable business outcomes?
SFF26 explores the Science of Adoption, bringing together behavioral scientists, consumer psychologists, cultural strategists, and industry leaders to examine what drives participation, trust, demand, and measurable business outcomes.
What You'll Learn at SFF26
Understanding consumer behavior isn't the end goal. Learn how to turn behavioral insight into participation, adoption, and business outcomes your organization can measure and invest in.
Who Attends?
Meet Our Speakers
Wyatt Cuddington
Textile Certification Strategy Lead
Amazon Climate Pledge Friendly
Jasmine Bina
Founder
Concept Bureau, Exposure Therapy
Katie Thomas
Lead, Consumer Institute
Kearney Consumer Institute
Matt Johnson
Consumer Neuroscientist
NeuroscienceOf
Dr. Meital Peleg Mizrachi
Postdoctoral Fellow, Department of Economics
Yale University
Mike Hower
Founder & Principal Consultant
Hower Impact
Becky Frayer
Behavioral Science Expert
Former Procter & Gamble & Allstate
Melody Serafino
Co-Founder
No. 29 Communications
Bring Your Team. Save 15% | Register 3+ attendees and save on every pass.
Schedule Overview
What to Expect
Come with questions. Leave with sharper frameworks, fresh perspectives, and connections that extend beyond the conference itself. SFF26 combines expert insight, peer learning, and community-building into an experience designed to help leaders understand what makes sustainability gain traction in the market.
Opening Night Reception
Day 1
Day 2
Secure Your Pass to SFF26
Your Pass Includes
- Two days of keynotes, panels, and cross-functional conversations
- SFF26 Opening Night reception (Oct 28)
- Networking opportunities with 400 mid-to-senior professionals
- The SFF26 Intelligence Report to help your team translate insights into decisions and next steps
- Light breakfast, coffee, and refreshments throughout
Get Approval to Attend SFF26
Use our manager-ready email template to make the case for attending SFF26.
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Frequently Asked Questions
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SFF26 will be held at the Hyatt Regency Portland at the Oregon Convention Centerfrom October 28-30, 2026. We recommend you use public transportation or your preferred rideshare to get there.
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SFF26 is a working session for sustainability leaders being asked to justify impact in financial terms.
It’s a multi-day conference built around one question: how do you prove sustainability drives measurable business outcomes, not just good intentions?
You’ll hear from behavioral scientists on what actually moves consumer behavior, workshop stalled programs with experts who can diagnose adoption barriers, and learn from practitioners who’ve defended budgets by tying sustainability work to the revenue metrics leadership tracks.
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Your ticket includes:
Opening reception on October 28
Full access to programming on October 29–30
Sessions with behavioral scientists, consumer psychologists, and industry practitioners
Networking access to 25+ experts in consumer behavior and adoption strategy
The Intelligence Report: post-conference strategic analysis (worth $1.2k–$1.5k standalone)
Coffee and refreshments throughout the conference
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SFF26 is for anyone tasked with getting consumers to participate in sustainable products, programs, or systems, and struggling to close the gap between what people say they care about and what they actually do.
You should attend if you're building circular programs that need higher participation, marketing sustainable products, designing systems that require behavior change, or working in policy/infrastructure where citizens need to adopt new practices.
This includes people across sustainability, marketing, product, and government, from practitioners to senior leaders. If your work requires changing consumer behavior around sustainability in fashion, you should be here.
Get first access to speaker announcements, session previews, and SFF26 updates.