October 28–30, 2026 · Hyatt Regency Portland
Sustainable Fashion Forum 2026
SFF26 is the industry's first sustainable fashion conference dedicated to the Science of Adoption: exploring how consumer behavior, trust, culture, and decision-making determine whether sustainable products, programs, and initiatives gain traction in the real world.
Consumer behavior has entered the chat
For years, sustainability teams focused on building better systems. Now, as sustainability faces growing pressure to prove business value, a different question is emerging:
Why do some sustainable products, programs, and initiatives gain traction while others don't?
SFF26 explores the Science of Adoption, bringing together behavioral scientists, consumer psychologists, cultural strategists, and industry leaders to examine what drives participation, trust, demand, and measurable business outcomes.
Not your typical sustainable fashion lineup
Explore the lineupEvery speaker was chosen for their ability to help answer one of the most important questions facing sustainability today: How do you turn sustainability into adoption, demand, and business value?
Wyatt Cuddington
Textile Certification Strategy Lead
Amazon Climate Pledge Friendly
Jasmine Bina
Founder
Concept Bureau, Exposure Therapy
Katie Thomas
Lead, Consumer Institute
Kearney Consumer Institute
Matt Johnson
Consumer Neuroscientist
NeuroscienceOf
Dr. Meital Peleg Mizrachi
Postdoctoral Fellow, Department of Economics
Yale University
Mike Hower
Founder & Principal Consultant
Hower Impact
Becky Frayer
Behavioral Science Expert
Former Procter & Gamble & Allstate
Melody Serafino
Co-Founder
No. 29 Communications
Join leaders from across the fashion industry.
Make sustainability commercially defensible.
Learn how to connect sustainability strategy to adoption, participation, and measurable business outcomes.
Learn how to design products, programs, and systems people actually use, trust, and return to.
Understand the behavioral friction points that cause sustainability initiatives to underperform or stall.
Leave with sharper language, frameworks, and strategies for defending continued investment.
Hear from behavioral scientists, consumer psychologists, cultural strategists, and senior leaders shaping adoption in the real world.
You’ll leave with practical frameworks, sharper language for internal buy-in, and access to the SFF26 Intelligence Report, a post-event synthesis designed to help your team translate key insights into decisions, priorities, and next steps.
Schedule Overview
What to Expect
October 28–30 · HYATT REGENCY PORTLAND · OREGON CONVENTION CENTER
OCT 28
Opening Party
OCT 29
Conference Day 1
OCT 30
Conference Day 2
Register for SFF26
October 28-30, 2026
SFF26 Conference Pass
- Full access to all keynotes, panels, and workshop sessions
- SFF26 Opening Night: meet speakers, attendees, and partners
- The SFF26 Intelligence Report playbook of key insights
- Structured networking with 400 mid-to-senior professionals
- Light breakfast, coffee, and refreshments throughout
Get Approval to Attend SFF26
Use our manager-ready email template to make the case for attending SFF26.
Get Template
Bring Your Team. Leave Aligned.
Consumer participation doesn't sit with one team. Save 10% when you register 4 or more attendees.
Learn More
Portland. October 28–30. Three days designed to help teams move beyond building sustainable systems and start understanding what makes them perform in the market. Join leaders across sustainability, product, marketing, retail, innovation, technology, and policy for the insight, alignment, and clarity needed to turn sustainability into participation, traction, and business results.