Where Systems Change Meets Behavior Change
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October 28-30, 2026 • Portland, OR
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Where Systems Change Meets Behavior Change • October 28-30, 2026 • Portland, OR •
October 28-30, 2026 | Portland, OR
Consumer behavior is your Trojan horse.
If you can't quantify consumer adoption and business impact, your budget, scope, and job security are at risk. SFF26 is where sustainability professionals gain the institutional power to change systems.
Over three days, you'll gain the capabilities most sustainability teams are missing: how to engineer participation into programs, translate your work into revenue language, and prove ROI that survives budget cuts.
Walk away with frameworks from behavioral scientists and case studies from practitioners you can implement immediately, not theory you'll forget by next week.
What you'll walk away with.
Engineer participation, not just programs.
Stop designing programs around what consumers say in surveys. Walk away with behavioral design frameworks you can apply to take-back programs, resale platforms, and material transitions to diagnose why adoption stalls at "okay" and engineer participation from the start.
Translate sustainability into business KPIs.
Learn how to connect your work to the metrics finance actually cares about: customer acquisition cost, conversion lift, repeat purchase behavior, and retention. Build business cases that survive budget cuts and leadership changes, not ones that disappear when margins tighten.
Validate your investments.
Stop making claims you can't defend. Walk away with frameworks to tie sustainability initiatives to measurable consumer behavior outcomes, prove financially material impact, and expand your scope when everyone else is getting cut.A legacy of leadership.
For nearly a decade, we've convened the industry's most consequential voices in sustainability. For SFF26, we're raising the stakes, bringing behavioral scientists and consumer psychologists to the table alongside brand leaders.
Don't wait for the LinkedIn recaps. Be in the room.
Included in your ticket
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Full access to all main-stage sessions, strategy labs, and activations.
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The SFF26 Intelligence Report: An exclusive post-summit blueprint featuring key insights, data, and actionable frameworks from the event.
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Participation in high-level networking with industry leaders, scientists, and forecasters.
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Daily refreshments (coffee, tea, light bites) included during conference hours.
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Access to the Welcome Reception and the signature Closing Celebration.
