October 28–30, 2026 · Portland, OR
Sustainable Fashion Forum 2026
A B2B conference for fashion leaders designing sustainable products, programs, and systems around the consumer behavior required for real-world adoption.
Where systems change meets behavior change.
The fashion industry has spent the past decade focused on building sustainable systems, but often without fully accounting for the consumer behavior that determines real-world demand and adoption. The result is initiatives that stall, products that fail to gain traction, and teams struggling to secure budget and strategic support.
At SFF26, we’re going beyond systems to center the Science of Adoption: how human behavior shapes whether sustainable products, programs, and systems succeed in the market.
We’re bringing together behavioral scientists, consumer psychologists, cultural strategists, and senior leaders across the fashion value chain to uncover what drives participation, trust, and adoption.
Across three days, guided by behavioral experts and fashion leaders, you will gain practical tools to design for consumer adoption, strengthening the business case for sustainability and turning strategy into measurable market advantage.
Turning consumer behavior into
business impact.
By integrating consumer behavior into sustainability strategy, teams can design for participation, improve adoption, and strengthen the systems their sustainability goals depend on.
Move beyond theory into practical application, from measuring adoption signals to designing interventions that drive real-world participation.
Consumer psychologists, cultural strategists, neuroscientists, and senior fashion leaders bringing new lenses to sustainability strategy.
You'll leave with fresh strategic insight, practical frameworks, and a clearer understanding of how to turn consumer behavior into business impact.
Just announced
Meet our first
speakers.
Each speaker at SFF26 has been selected for the perspective they bring on the behaviors, frictions, and market realities shaping whether sustainable fashion can gain traction at scale.
Evelyn Gosnell
Managing Director
Irrational Labs
Jasmine Bina
Founder
Concept Bureau, Exposure Therapy
Katie Thomas
Lead, Consumer Institute
Kearney Consumer Institute
Matt Johnson
Consumer Neuroscientist
NeuroscienceOf
Trusted by leaders across the fashion value chain
Who should attend SFF26
SFF26 is built for mid-to-senior level decision makers across fashion, retail, sustainability, product, innovation, marketing, technology, and policy. It is designed for the people responsible for making sustainable products, programs, systems, and strategies work in the real world
Sustainability & ESG Leaders For teams defining sustainability strategy, setting priorities, and building the internal case for continued investment.
Product & Innovation Teams For teams shaping the products, systems, and programs consumers are being asked to adopt.
Marketing & Brand Teams For teams translating sustainability into language, value, and relevance without relying on guilt, jargon, or greenwashing.
Retail Leaders For teams trying to understand what drives participation, conversion, repeat behavior, and demand in the market.
Tech & Platform Leaders For teams building tools and services that need to move beyond early adopters and become part of everyday behavior.
Policymakers & Public Sector Leaders For teams designing programs, regulations, and incentives intended to influence real-world behavior.
Designed for what's next.
SFF26 is designed to leave teams with more than inspiration and perspective.
Attendees will walk away with a clearer understanding of what is driving or blocking adoption, stronger alignment across the functions responsible for sustainability, and access to the SFF26 Intelligence Report, a synthesis of the key insights and frameworks emerging from the event.
Built as a resource for internal use, the report is intended to help teams translate what they learn into decisions, priorities, and next steps once they are back at their desk.
October 28-30, 2026
SFF26 Conference Pass
- Full access to all keynotes, panels, and workshop sessions
- SFF26 Opening Night: meet speakers, attendees, and partners
- The SFF26 Intelligence Report playbook of key insights
- Structured networking with 400 mid-to-senior professionals
- Light breakfast, coffee, and refreshments throughout
Portland. October 28–30. Three days designed to help teams move beyond building sustainable systems and start understanding what makes them perform in the market. Join leaders across sustainability, product, marketing, retail, innovation, technology, and policy for the insight, alignment, and clarity needed to turn sustainability into participation, traction, and business results.