Alyssa Hardy is the Digital Director of Teen Vogue, where her work focuses on fashion, sustainability, and labor. She is the author of Worn Out: How Our Clothes Cover Up Fashion’s Sins, which examines the people, systems, and consumption patterns behind the clothing industry. Previously, Alyssa served as Style Director at Teen Vogue and Senior News Editor at InStyle. She is a regular contributor to Vogue, and her work has also appeared in Business of Fashion, Marie Claire, NYLON, Refinery29, and other publications.

What Alyssa Brings to the Conversation

Alyssa brings a close view of how fashion audiences form preferences, interpret trends, and attach meaning to what they buy. Through her work at Teen Vogue, she sees how younger shoppers think and talk about style, value, identity, and secondhand, and how those attitudes shift over time.

Her perspective helps sustainability leaders understand the cultural side of adoption: how media and social signals influence behavior, what makes a new way of shopping feel desirable, and which motivations can make people willing to accept more friction. Alyssa gives attendees a way to think about demand that begins with the shopper rather than the sustainability proposition.