Amanda Lee Smith is the Founder & CEO of Monday Creative, an insights, strategy, and creative agency based in Vancouver, BC and Portland, Oregon. Monday works with brands including adidas, Arc’teryx, lululemon, and KEEN, building brands around the belief that performance and values can coexist.

Amanda’s work sits at the intersection of consumer insight, brand strategy, and creative execution. She hosts the podcast My Best Campaign and regularly speaks on branding, innovation, regenerative capitalism, and the intersection of style and the outdoors, with appearances at SXSW, Circularity, The Running Event, Switchback, and the Maine Outdoor Brand Summit.