Amanda Lee Smith is the Founder & CEO of Monday Creative, an insights, strategy, and creative agency based in Vancouver and Portland. Monday works with brands including adidas, Arc’teryx, lululemon, and KEEN, guided by the belief that performance and values can coexist. Amanda hosts the podcast My Best Campaign and regularly speaks about branding, innovation, regenerative capitalism, and the intersection of style and the outdoors.

What Amanda Brings to the Conversation

Consumer insight becomes valuable when it shapes what brands create and how they bring it to market. Amanda’s experience connecting research and human behavior with brand strategy and creative execution makes her well suited to moderate a conversation spanning consumer psychology, consumer research, and brand-side strategy while keeping the discussion focused on application.

Attendees will gain a clearer understanding of how brands can translate insight into products, propositions, and experiences designed for relevance, participation, and commercial traction.