Amelia Eleiter is the Co-Founder of Debrand, a circular solutions provider for apparel and footwear brands. Since 2008, Debrand has helped companies manage products after they’re returned or collected through specialized sortation and next-life pathways spanning reuse, recycling, and circular innovation. Amelia advocates for transparent, traceable systems that reduce textile waste and make circularity viable at scale.

What Amelia Brings to the Conversation

Amelia brings practical lessons from building take-back programs where consumer behavior and systems design meet. Through the Re-Calvin case study, she will share how transparency, customer communication, phased rollout, and feedback loops were used to understand participation and refine the program. Attendees will gain insight into how consumer response can inform better circular programs and help connect participation to business value.