Becky holds an MBA and has spent more than 25 years applying consumer insights, behavioral science, and decision-making research to some of the world's most recognized brands.

Over the course of her career, Becky has led behavioral science initiatives at Procter & Gamble and Allstate, helping organizations apply behavioral insights across marketing, product design, customer experience, communications, and business strategy. During her time at P&G, she pioneered the integration of behavioral science into brand building and marketing, earning recognition in the top 1% of brand builders globally. Today, through Behavioral Fusion, she helps organizations translate behavioral science into practical business outcomes, unlocking growth, improving decision-making, and driving behavior change at scale.

Becky brings a rare combination of behavioral science expertise and large-scale business experience. Having spent decades helping global organizations apply behavioral insights to growth, innovation, customer experience, and decision-making, she understands how to move beyond awareness and intention to create real behavior change. Her work shows how behavioral science can be embedded into products, marketing, customer experiences, and business strategy to influence decisions, remove friction, and drive measurable outcomes.