Becky Frayer is a behavioral science strategist and Founder & CEO of Behavioral Fusion who helps organizations apply behavioral insights to business decisions, brand strategy, and consumer experiences. She previously held leadership roles at Procter & Gamble and Allstate, where she worked at the intersection of behavioral science, consumer insights, and business strategy.

For more than 15 years, Becky has pioneered the application of behavioral science within organizations, helping teams understand how people actually make decisions and translate those insights into stronger positioning, messaging, packaging, innovation, and customer experiences. Today, she works with companies ranging from smaller businesses to Fortune 500 organizations to solve behavioral challenges and improve business outcomes.