Liz Katsadouros helps organizations navigate complex market shifts by grounding strategy in deep consumer understanding. At Kantar, she partners with global brands to embed sustainability directly into brand strategy, innovation, and go-to-market decision-making—ensuring sustainability initiatives deliver consumer relevance, brand credibility, and measurable commercial impact.

Industry Experience & Background

With over a decade of consulting experience across consumer and cultural insights, applied foresight, and brand strategy, Liz has supported executive teams in fashion, retail, technology, and media through research-led strategy development, executive workshops, and activation roadmaps. Beyond client engagements, she actively contributes to Kantar’s global thought leadership on sustainable transformation, consumer behavior, and brand equity.

Liz holds a B.S. in Archaeology and a Master's in Business Administration, bringing a unique perspective on human culture, historical patterns, and modern commercial strategy to the SFF26 stage.

Why We’re Excited for Liz to Speak at SFF26

With 57% of global consumers encountering misleading green claims and only 15% clear on what brands actually do, overcoming consumer skepticism is the biggest commercial hurdle in sustainable fashion today.

At SFF26, Liz brings brand-new data from Kantar’s 2026 Consumer-Led Sustainability Brand Ranking—a global benchmark measuring over 2,000 brands across 12 countries. Drawing on Kantar’s proprietary BrandSustainability metrics, Liz will show attendees how sustainability perceptions drive up to 10% of brand value and provide a clear, data-backed look at:

• Closing the "Say–Do" Gap: What shoppers actually prioritize, care about, and pay for at the point of purchase versus what they merely express interest in.

• Overcoming Adoption Friction: How leading brands remove price, effort, and trust penalties so sustainable options become the natural consumer choice.

• The 12 Principles of Growth: Strategic insights on how top-performing global brands translate sustainability into trust, equity, and mainstream business adoption.

If you’re looking to move sustainability out of corporate reporting and into consumer conversion, Liz’s framework provides the exact blueprint brand leaders need.