Matt earned his Ph.D. in Cognitive Psychology from Princeton University and is a Professor of Psychology and Marketing at Hult International Business School. He also serves as an instructor at Harvard University's Department of Executive and Professional Development. His research focuses on the psychological and neurological processes that shape decision-making, perception, branding, and consumer behavior.

Matt is the author of the bestselling books Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains and Branding That Means Business. In 2023, he was named to the Thinkers50 Radar, recognizing emerging business thinkers whose ideas are shaping the future of management and leadership. He works with global organizations to apply insights from psychology and neuroscience to branding, marketing, and consumer engagement, including serving as an Expert-in-Residence for Nike.

Matt brings a deep understanding of the hidden psychological forces that influence human behavior. His work challenges the assumption that consumers make rational decisions, helping organizations better understand how attention, emotion, perception, and cognitive bias shape what people choose, trust, and ultimately adopt.