Matt Johnson earned his Ph.D. in Cognitive Psychology from Princeton University and teaches psychology and marketing at Hult International Business School, as well as at Harvard. His research focuses on how unconscious processes shape consumer decision-making, particularly in branding, storytelling, and perception.

Matt works directly with global brands to apply behavioral science in real-world contexts. He has served as an expert-in-residence for Nike and advises organizations on how to translate consumer psychology into more effective marketing, positioning, and customer engagement strategies.

Matt brings a focus on decision-making at the moment of choice, exploring why consumers’ stated values so often fail to translate into action. His work offers a clearer view into how purchasing decisions are actually formed, with implications for how brands design products, messaging, and experiences that resonate in practice.