Matt Johnson is a consumer neuroscientist, author, and researcher specializing in how psychology and neuroscience shape branding, consumer decision-making, and behavior. He holds a PhD in Cognitive Psychology from Princeton University and is a Professor of Psychology and Marketing at Hult International Business School and an instructor at Harvard University’s Department of Executive and Professional Development.

Matt is the bestselling author of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains and Branding That Means Business, with a forthcoming book, The Power of Ambiguity, exploring the neuroscience of uncertainty. Named to the Thinkers50 Radar in 2023, he also works with organizations to apply insights from neuroscience to better understand and serve consumers, including as an Expert-in-Residence for Nike.