Nynke Eggen is a sustainability strategist and Founder of The Sustainability Club, a consultancy helping fashion and lifestyle brands develop sustainability strategies, navigate green claims regulations, and communicate their environmental efforts credibly. Specializing in green claims, she works with brands to translate complex sustainability information into clear, substantiated messaging that meets regulatory requirements while remaining meaningful to consumers.

Alongside her consultancy, Nynke serves as Sustainability Strategist at organic denim brand Kuyichi, bringing firsthand experience of implementing sustainability strategies within a fashion business. She also trains marketing and sustainability teams on green claims, reporting, and responsible communication, and founded AI for Good Amsterdam, a peer-learning community exploring how sustainability professionals can use AI in their work.