Pauline Kabitsis is a Senior Behavioral Scientist at Irrational Labs who helps teams turn psychology into measurable product results. She’s worked across more than 15 countries with UN agencies, startups, and Fortune 500 companies, partnering with organizations including LinkedIn, Airbnb, and TikTok to improve adoption, engagement, and retention through choice architecture and field experiments. She also guest lectures at UC Berkeley and McGill.

What Pauline Brings to the Conversation

Pauline works at the intersection of behavioral theory and real-world implementation. Her experience testing interventions across industries and markets gives her a broad view of the recurring forces that determine whether people act, including friction, cognitive bias, trust, identity, and social influence.

Her applied perspective will help distinguish what people say they value from what actually shapes their decisions. Attendees will gain a clearer framework for diagnosing why products, programs, and initiatives fail to gain adoption before defaulting to more education, messaging, or motivation.