2026 SPEAKER

Wyatt Cuddington in

Wyatt Cuddington

Textile Certification Strategy Lead

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Amazon Climate Pledge Friendly

Wyatt Cuddington leads textile certification strategy for Amazon's Climate Pledge Friendly program, helping connect customers with products that meet recognized sustainability standards and building the systems that enable more informed purchasing decisions at scale.

CONSUMER DECISION-MAKING
TRUST & CREDIBILITY
SUSTAINABLE COMMERCE

Academic Background:
Wyatt holds an MBA from the University of Oregon with concentrations in Sustainable Business Practices and Advanced Strategy.
Industry Experience:
Wyatt leads textile certification strategy for Amazon's Climate Pledge Friendly program, one of the world's largest sustainable shopping initiatives. He works with brands, certification bodies, and industry organizations to improve transparency, trust, and accessibility for customers while advancing sustainability data and traceability efforts across the apparel industry.
What Wyatt Brings to the Conversation:
Wyatt brings a rare marketplace perspective on how sustainability influences purchasing behavior in the real world. Through Climate Pledge Friendly, he has direct experience measuring how sustainability signals, trust indicators, and product information influence customer decision-making across one of the world's largest retail ecosystems.

Hear Wyatt speak at SFF26

Join 400+ leaders from companies like

Pangaia
Nordstrom
AII
Vestiaire Collective
Adidas
VF Corp
Rothy's
cascale
everlane
eBay
Pangaia
Nordstrom
AII
Vestiaire Collective
Adidas
VF Corp
Rothy's
Cascale
Everlane
eBay

Join the Conversation at SFF26

Tickets are available now. Join sustainability leaders exploring how consumer behavior shapes whether sustainability initiatives gain traction, create business value, and continue earning investment.

October 28–30, 2026
Hyatt Regency Portland, Portland, Oregon
Conference attendees in conversation at the Sustainable Fashion Forum (SFF26), a consumer behavior and sustainable fashion conference taking place October 28-30, 2026, in Portland, Oregon.