2026 SPEAKER

Wyatt Cuddington in

Wyatt Cuddington

Textile Certification Strategy Lead

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Amazon Climate Pledge Friendly

Wyatt Cuddington leads textile certification strategy for Amazon's Climate Pledge Friendly program, helping connect customers with products that meet recognized sustainability standards and building the systems that enable more informed purchasing decisions at scale.

CONSUMER DECISION-MAKING
TRUST & CREDIBILITY
SUSTAINABLE COMMERCE

Academic Background:
Wyatt holds an MBA from the University of Oregon with concentrations in Sustainable Business Practices and Advanced Strategy.
Industry Experience:
Wyatt leads textile certification strategy for Amazon's Climate Pledge Friendly program, one of the world's largest sustainable shopping initiatives. He works with brands, certification bodies, and industry organizations to improve transparency, trust, and accessibility for customers while advancing sustainability data and traceability efforts across the apparel industry.
What Wyatt Brings to the Conversation:
Wyatt brings a rare marketplace perspective on how sustainability influences purchasing behavior in the real world. Through Climate Pledge Friendly, he has direct experience measuring how sustainability signals, trust indicators, and product information influence customer decision-making across one of the world's largest retail ecosystems.

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