April 20-22, 2026 | Portland, OR | Made in Old Town
We're putting consumer behavior at the center of the sustainability conversation
From textile recycling to supply chain transparency, the sustainable fashion conversation has focused on nearly everything... except the engine that drives the system: the consumer.
At SFF26, we’re changing that!
We're putting consumer psychology at the center of the sustainability strategy by bringing together global leaders, behavioral scientists, and cultural forecasters to build a new playbook grounded in the science of what truly drives behavioral change.
The low-hanging fruit have been picked.
We’ve optimized supply chains, innovated materials, and built frameworks to measure it all, but we still haven’t cracked behavior. The next phase of progress depends on pairing systems change with a deeper understanding of people, the emotions, identities, and cultural forces that shape what they buy and why.
The industry is ready for this conversation and SFF26 is where it begins. Will you be there?
Why attend SFF26
Decode the why behind the buy
Move beyond guesswork and hear from behavioral scientists and cultural strategists as they unpack the cognitive biases behind purchase decisions. Learn what actually builds lasting brand loyalty and gain actionable frameworks to close the gap between a customer’s good intentions and their real-world actions.
Connect with the vanguard
Join a global community of forward-thinking leaders across design, marketing, and sustainability. This is your opportunity to move beyond silos, exchange ideas with peers, and build partnerships that turn inspiration into industry-shaping collaboration and measurable impact.
Lead the new era of sustainability
Through keynotes and fireside chats, you’ll learn how to embed behavioral insight into everything—from design to brand strategy.
Discover how to build brands, systems, and initiatives that bridge sustainability goals with consumer engagement and long-term impact.
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SFF26 is designed for sustainability, marketing, and innovation professionals who want to understand what really drives behavior change.
Whether you work in product, comms, or strategy or you’re a consultant, educator, or founder, SFF26 is for anyone driving the conversation forward.
You’ll leave with frameworks you can immediately apply inside your organization.
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You’ll gain a concrete plan to bridge the gap between consumer intention and action, plus frameworks, language, and case studies to strengthen your sustainability and brand strategy.
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Yes. Every session is designed to translate big behavioral ideas into frameworks you can apply across marketing, product, and sustainability work, helping you drive engagement, loyalty, and measurable impact.
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Think less “stuffy industry conference,” more ideas meet community. The conversations are high-level, but the energy is collaborative and human. Titles take a back seat to curiosity. From C-Level execs at global brands to next-gen startups, you’ll meet people who come to exchange ideas, not just business cards.
Come with questions, leave with a plan
The SFF26 experience culminates in a hands-on session where you’ll translate your learnings into a clear, actionable plan to take back to your team. You’ll leave not just with new ideas, but with direction, momentum, and a concrete roadmap to lead this change within your own organization.
A legacy of leadership
The SFF mainstage is a global platform for the industry's most impactful leaders. For nearly a decade we’ve brought together C-suite executives, VPs, and senior directors from the world's most influential brands, media, and innovators.
Our past speakers have included senior leaders from:
Adidas
Depop
Everlane
Vestiare Collective
Cascale
Nordstrom
Trove
Apparel Impact Institute
Gap Inc
Circ
Eileen Fisher
& more!
The full SFF26 speaker lineup is coming soon.
Schedule
