2026 SPEAKER

Aileen Ottenweller in

Aileen Ottenweller

Global Senior Director, Brand and Business Impact Marketing

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Patagonia

Aileen Ottenweller is the Global Senior Director of Brand and Business Impact Marketing at Patagonia, where she oversees the company's brand and marketing strategy teams and leads the global vision and strategy for its marketing organization, driving communities to action through environmental activism, connection to nature through sport, and responsible shopping practices.

BRAND STRATEGY
CONSUMER PARTICIPATION
CULTURAL RELEVANCE

Academic Background
Aileen holds a B.A. in International Studies and Business Management from Indiana University Bloomington, where she studied global integration and development and competed as a member of the collegiate cycling team.
Industry Experience
Aileen oversees Patagonia's global brand and marketing strategy organization, leading the teams responsible for translating the company's purpose into community engagement and action. During her tenure at Patagonia, she has also led marketing across the Sportswear, Kids, and Worn Wear businesses and helped shape initiatives spanning environmental activism, responsible shopping practices, and outdoor participation. Prior to Patagonia, she led product marketing and strategic marketing programs at Tesla.
Why we're excited for Aileen to speak at SFF26
Aileen brings deep experience building brands that inspire participation around ideas larger than the products themselves. Across Patagonia and Tesla, she has helped connect purpose, identity, and community in ways that drive engagement and action, offering valuable perspective on how brands can make sustainability culturally relevant and motivate long-term consumer participation.

Hear Aileen speak at SFF26

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