Aileen Ottenweller is Global Head of Brand and Business Impact at Patagonia, where she leads the company’s brand and marketing strategy efforts and the teams responsible for bringing Patagonia’s purpose to life. Her work spans environmental activism, connection to nature through sport, and responsible shopping practices, with a focus on turning brand purpose into meaningful participation and action.

Prior to Patagonia, Aileen worked with mission-focused technology companies and nonprofits including Tesla, SolarCity, and the Initiative for Global Development. Across her work, she has focused on using business and brand strategy to advance environmental and societal change and exploring how companies can engage people not only as consumers, but as conscious citizens and participants.