Ashley brings a multidisciplinary background in both Marketing and Law, which shapes her work across sustainability communications, compliance, and consumer trust. Her training gives her a practical lens on how sustainability claims are interpreted by both regulators and the public.

Ashley leads Better Cotton’s Sustainability Claims and Integrity work, helping members and certified organizations communicate the impact of cotton sourcing credibly across marketing, reporting, and compliance. Her experience spans sustainable agriculture, textiles, human rights, and supply chain advisory, with a focus on greenwashing risk and the future of credible sustainability communication.

Ashley brings expertise at the intersection of sustainability claims, certification, and policy. Her work reflects the growing importance of trust, particularly as brands navigate increased scrutiny around greenwashing and the complexity of communicating sustainability credibly.