Save the Date: It’s Time to Talk About Consumer Behavior!
We’re back! And this time, it’s personal!
After a brief hiatus, SFF is returning to Portland April 20–22, 2026, with a new energy and a reimagined experience that puts consumer behavior and psychology at the center of the sustainability conversation.
More than a conference, SFF is where quiet thoughts turn into industry-wide dialogue. For nearly a decade, SFF has been at the forefront of challenging industry norms, sparking bold conversations, and shifting how people think about sustainability.
Now, as the industry faces mounting pressure to turn pledges into measurable action, SFF26 will explore the missing link in scaling sustainable solutions: the emotions, identities, and cultural cues that shape what people buy and why.
Set against the backdrop of a fashion industry under pressure to deliver real progress, SFF26 will bring together global brand leaders, behavioral scientists, thought leaders, and cultural forecasters to build a new playbook grounded in the science of what truly drives behavior change.
Whether you lead ESG strategy, manage product sustainability, or shape communications and brand engagement, this conference is built for the professionals translating sustainability commitments into measurable impact across products, marketing, and consumer engagement.
Going beyond awareness to build what's next.
Over three days, SFF26 will bring together expert-led keynotes, hands-on workshops, and curated networking to help attendees move beyond awareness and into implementation. You’ll learn how to embed behavioral insight into product design, brand storytelling, and sustainability strategy—connecting data, design, and narrative in ways that truly influence behavior.
Whether your focus is shifting internal culture, aligning sustainability with brand growth, or developing consumer-facing initiatives that resonate, you’ll leave SFF26 with clear frameworks, actionable tools, and fresh language to drive meaningful change, inside your company and across the industry.
We’re releasing a limited number of pre-sale tickets through December 15 (or until they’re gone). Your pass gives you full access to the SFF26 experience from the opening party, mainstage sessions, keynotes, networking activations, daily refreshments, and our iconic rooftop closing party.
Save $200 on your ticket today!
We’ve optimized supply chains, innovated materials, and built frameworks to measure it all, but we still haven’t cracked behavior. The next phase of progress requires pairing systems change with a deeper understanding of people—the emotions, identities, and cultural forces that shape what they buy and why.
The conversation begins at SFF26. Will you be there?
