October 28–30, 2026 · Portland, OR
Sustainable Fashion Forum 2026
A first-of-its-kind B2B conference for fashion leaders under pressure to make sustainability commercially viable. SFF26 shows how designing for human behavior can turn sustainability investments into adoption, participation, and business results.
Where systems change meets behavior change.
Fashion is entering a new phase of sustainability, one where ambition has to prove its business value.
For years, the industry has invested in better materials, circular systems, responsible supply chains, and new compliance frameworks. But even the strongest sustainability strategy can fall short if people don’t buy the product, trust the claim, use the program, or participate in the system.
That’s the focus of SFF26. This year’s conference is built around the Science of Adoption, exploring how human behavior shapes the commercial success of sustainable products, programs, and systems.
Across three days in Portland, SFF26 brings together behavioral scientists, consumer psychologists, cultural strategists, and senior leaders across fashion to unpack what drives trust, participation, loyalty, and demand.
You’ll leave with sharper frameworks for designing sustainability strategies that people actually respond to, helping strengthen the business case, reduce commercial risk, and turn sustainability into measurable market advantage.
Turning consumer behavior into
business impact.
By integrating consumer behavior into sustainability strategy, teams can design for participation, improve adoption, and strengthen the systems their sustainability goals depend on.
Move beyond theory into practical application, from measuring adoption signals to designing interventions that drive real-world participation.
Consumer psychologists, cultural strategists, neuroscientists, and senior fashion leaders bringing new lenses to sustainability strategy.
You'll leave with fresh strategic insight, practical frameworks, and a clearer understanding of how to turn consumer behavior into business impact.
Just announced
Meet our first
speakers.
Each speaker at SFF26 has been selected for the perspective they bring on the behaviors, frictions, and market realities shaping whether sustainable fashion can gain traction at scale.
Evelyn Gosnell
Managing Director
Irrational Labs
Jasmine Bina
Founder
Concept Bureau, Exposure Therapy
Katie Thomas
Lead, Consumer Institute
Kearney Consumer Institute
Matt Johnson
Consumer Neuroscientist
NeuroscienceOf
Attended by leaders across the fashion value chain
Who should attend SFF26
SFF26 is built for mid-to-senior level decision makers across fashion, retail, sustainability, product, innovation, marketing, technology, and policy. It is designed for the people responsible for making sustainable products, programs, systems, and strategies work in the real world
Sustainability & ESG Leaders For teams defining sustainability strategy, setting priorities, and building the internal case for continued investment.
Product & Innovation Teams For teams shaping the products, systems, and programs consumers are being asked to adopt.
Marketing & Brand Teams For teams translating sustainability into language, value, and relevance without relying on guilt, jargon, or greenwashing.
Retail Leaders For teams trying to understand what drives participation, conversion, repeat behavior, and demand in the market.
Tech & Platform Leaders For teams building tools and services that need to move beyond early adopters and become part of everyday behavior.
Policymakers & Public Sector Leaders For teams designing programs, regulations, and incentives intended to influence real-world behavior.
Designed for what's next.
SFF26 is designed to leave teams with more than inspiration and perspective.
Attendees will walk away with a clearer understanding of what is driving or blocking adoption, stronger alignment across the functions responsible for sustainability, and access to the SFF26 Intelligence Report, a synthesis of the key insights and frameworks emerging from the event.
Built as a resource for internal use, the report is intended to help teams translate what they learn into decisions, priorities, and next steps once they are back at their desk.
October 28-30, 2026
SFF26 Conference Pass
- Full access to all keynotes, panels, and workshop sessions
- SFF26 Opening Night: meet speakers, attendees, and partners
- The SFF26 Intelligence Report playbook of key insights
- Structured networking with 400 mid-to-senior professionals
- Light breakfast, coffee, and refreshments throughout
Portland. October 28–30. Three days designed to help teams move beyond building sustainable systems and start understanding what makes them perform in the market. Join leaders across sustainability, product, marketing, retail, innovation, technology, and policy for the insight, alignment, and clarity needed to turn sustainability into participation, traction, and business results.