Where Systems Change Meets Behavior Change
✦
October 28-30, 2026 | Portland, OR
✦
Where Systems Change Meets Behavior Change ✦ October 28-30, 2026 | Portland, OR ✦
October 28-30, 2026 | Portland, OR
Where behavior change meets system change.
From textile recycling to next-gen materials and supply chain transparency, the sustainable apparel agenda has spent the last decade building sustainability infrastructure while largely overlooking the engine that fuels it: the consumer.
At SFF26, we’re closing the gap between systems change and behavior change, putting consumer behavior at the center of what sustainability teams build next.
Over three days, SFF26 will bring together behavioral scientists, consumer psychologists, trend forecasters, and strategists from leading firms alongside senior leaders across brands, retailers, suppliers, and circularity infrastructure to define what drives adoption in practice and turn sustainability from well-built programs into consumer-used programs.
The industry is building the systems of the future. SFF26 is about unlocking the behavior that fuels them.
[WHY ATTEND]
Future-Proof Your Sustainability Strategy.
Stop Guessing. Start Engineering Demand.
Move beyond intuition and operationalize the science of adoption. You will leave with data-backed frameworks to dismantle the cognitive barriers blocking your customer’s good intentions, transforming sustainability from a "nice-to-have" into a primary purchase driver.
Synchronize Your Strategy.
Stop treating Sustainability and Marketing as separate functions. SFF26 synchronizes your teams, replacing conflicting KPIs with a unified strategy. You will build the cross-functional partnerships necessary to turn brand promise into commercial performance.
From High-Level Theory to Monday Morning Execution.
This isn't about inspiration; it's about implementation. Walk away with a concrete adoption playbook, from product design to messaging architecture, that bridges the gap between your sustainability goals and the market's reality.
Validate Your Investments.
Sustainable materials and circular systems fail without market adoption. Align your upstream investments (fiber, technology, logistics) with downstream consumer reality to ensure your sustainability roadmap delivers actual financial ROI, not just ESG credits.
If you’re asking customers to take an extra step, return, scan, repair, pay more, or trust a claim, you’re in the behavior-change business.
That means circular programs, product claims, and lower-impact offerings need to be engineered around how people actually make decisions, and tied to commercial metrics that justify continued investment.
SFF26 is built to move beyond case studies and into decision design. How programs are structured, how claims are communicated, and how adoption is measured.
[WHO LEADS THE CONVERSATION]
A legacy of leadership.
For nearly a decade, we've convened the industry's most consequential voices in sustainability. For SFF26, we're raising the stakes—bringing behavioral scientists and consumer psychologists to the table alongside brand leaders
[THE OUTCOME]
Built for Implementation.
Not Inspiration.
Every methodology shared at SFF26 has been applied in market. If it hasn't driven measurable results, it's not on the agenda.
Sessions are led by behavioral scientists and brand leaders who've actually done this work—designed interventions, run experiments, measured outcomes, and refined what works.
And we've designed the experience to make sure you leave with more than notes.
[THE AGENDA]
Program Overview.
[GET YOUR PASS]
Don’t wait for the LinkedIn recaps. Be in the room.
Included in your ticket
-
Full access to all main-stage sessions, strategy labs, and activations.
-
The SFF26 Intelligence Report: An exclusive post-summit blueprint featuring key insights, data, and actionable frameworks from the event.
-
Participation in high-level networking with industry leaders, scientists, and forecasters.
-
Daily refreshments (coffee, tea, light bites) included during conference hours.
-
Access to the Welcome Reception and the signature Closing Celebration.