Where Systems Change Meets Behavior Change
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October 28-30, 2026 | Portland, OR
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Where Systems Change Meets Behavior Change ✦ October 28-30, 2026 | Portland, OR ✦
October 28-30, 2026 | Portland, OR
Where Systems Change Meets Behavior Change.
From textile recycling to supply chain transparency, the sustainable apparel conversation has largely focused on everything except the engine that drives the system: the consumer.
At SFF26, we’re changing that.
We’re putting consumer psychology at the center of sustainability, bridging the gap between systems change and behavior change.
Over three days senior leaders from across the value chain—brands, retailers, suppliers, and infrastructure—will join behavioral scientists and cultural forecasters to solve a critical challenge: turning sustainability investment into consumer demand and protected margins.
Together, we’ll explore how to defend margins and reduce volatility by shaping demand through consumer behavior, incentives, and infrastructure.
The industry is building the systems for the future. At SFF26, we’re unlocking the behavior that fuels them.
Sustainability teams are walking into 2026 facing tariffs, climate shocks, and compliance chaos—all of which raise costs.
When costs rise, your only lever is willingness-to-pay, conversion, and participation. That’s behavior.
Consumer psychology is how you protect margins: not by reacting to supply disruption, but by shaping the demand that absorbs it.
[WHY ATTEND]
Future-Proof Your Sustainability Strategy.
Stop Guessing. Start Engineering Demand.
Move beyond intuition and operationalize the science of adoption. You will leave with data-backed frameworks to dismantle the cognitive barriers blocking your customer’s good intentions, transforming sustainability from a "nice-to-have" into a primary purchase driver.
Synchronize Your Strategy.
Stop treating Sustainability and Marketing as separate functions. SFF26 synchronizes your teams, replacing conflicting KPIs with a unified strategy. You will build the cross-functional partnerships necessary to turn brand promise into commercial performance.
From High-Level Theory to Monday Morning Execution.
This isn't about inspiration; it's about implementation. Walk away with a concrete adoption playbook, from product design to messaging architecture, that bridges the gap between your sustainability goals and the market's reality.
Validate Your Investments.
Sustainable materials and circular systems fail without market adoption. Align your upstream investments (fiber, technology, logistics) with downstream consumer reality to ensure your sustainability roadmap delivers actual financial ROI, not just ESG credits.
[THE OUTCOME]
Built for Implementation.
Not Inspiration.
Every methodology shared at SFF26 has been applied in market. If it hasn't driven measurable results, it's not on the agenda.
Sessions are led by behavioral scientists and brand leaders who've actually done this work—designed interventions, run experiments, measured outcomes, and refined what works.
And we've designed the experience to make sure you leave with more than notes.
[WHO LEADS THE CONVERSATION]
A legacy of leadership.
For nearly a decade, we've convened the industry's most consequential voices in sustainability. For SFF26, we're raising the stakes—bringing behavioral scientists and consumer psychologists to the table alongside brand leaders
[THE AGENDA]
Program Overview.
[GET YOUR PASS]
Don’t wait for the LinkedIn recaps. Be in the room.
Included in your ticket
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Full access to all main-stage sessions, strategy labs, and activations.
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The SFF26 Intelligence Report: An exclusive post-summit blueprint featuring key insights, data, and actionable frameworks from the event.
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Participation in high-level networking with industry leaders, scientists, and forecasters.
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Daily refreshments (coffee, tea, light bites) included during conference hours.
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Access to the Welcome Reception and the signature Closing Celebration.