October 2026 ・ Portland, OR
Where Behavior Change Meets System Change.
From textile recycling to supply chain transparency, the sustainable fashion and apparel conversation has largely focused on everything except the engine that drives the system: the consumer.
At SFF26, we’re changing that. We’re putting consumer psychology at the center of sustainability, bridging the gap between systems change and behavior change.
Over three days in Portland, join global executives, sustainability leaders, behavioral scientists, and cultural forecasters to build a playbook grounded in the science of adoption.
Learn how to synchronize innovation with adoption and equip your team with actionable frameworks that align your sustainability targets with consumer reality. Move beyond "awareness" and drive the behavioral shifts necessary for sustainable systems to succeed.
The industry is building the systems for the future. At SFF26, we’re unlocking the behavior that fuels them.
[WHY ATTEND]
Future-Proof Your Sustainability Strategy.
Stop Guessing. Start Engineering Demand.
Move beyond intuition and operationalize the science of adoption. You will leave with data-backed frameworks to dismantle the cognitive barriers blocking your customer’s good intentions, transforming sustainability from a "nice-to-have" into a primary purchase driver.
Synchronize Your Strategy.
Stop treating Sustainability and Marketing as separate functions. SFF26 synchronizes your teams, replacing conflicting KPIs with a unified strategy. You will build the cross-functional partnerships necessary to turn brand promise into commercial performance.
From High-Level Theory to Monday Morning Execution.
This isn't about inspiration; it's about implementation. Walk away with a concrete adoption playbook, from product design to messaging architecture, that bridges the gap between your sustainability goals and the market's reality.
Validate Your Investments.
Sustainable materials and circular systems fail without market adoption. Align your upstream investments (fiber, technology, logistics) with downstream consumer reality to ensure your sustainability roadmap delivers actual financial ROI, not just ESG credits.
[THE OUTCOME]
From Insight to Action.
SFF26 is engineered for execution. The conference culminates in a strategic working session designed to translate behavioral science into a concrete adoption roadmap.
You’ll also leave with the exclusive SFF26 Intelligence Report, a synthesized blueprint of the event's key frameworks and action items to help you operationalize change within your organization.
[WHO LEADS THE CONVERSATION]
A legacy of leadership.
The SFF mainstage is a global platform for the industry's most consequential voices. For nearly a decade, we’ve convened decision-makers across global sourcing, brand strategy, product innovation, and corporate sustainability from the world's most influential brands, technology platforms, and NGOs. We bridge the gap between disciplines to replace siloed thinking with synchronized action.
Our past speakers have included senior leaders from:
The full SFF26 lineup is coming soon.
[THE AGENDA]
Program Overview.
[GET YOUR PASS]
Don’t wait for the LinkedIn recaps. Be in the room.
Secure your pass by December 15 to save $200. Capacity is limited.
Included in your ticket
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Full access to all main-stage sessions, strategy labs, and activations.
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The SFF26 Intelligence Report: An exclusive post-summit blueprint featuring key insights, data, and actionable frameworks from the event.
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Participation in high-level networking with industry leaders, scientists, and forecasters.
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Daily refreshments (coffee, tea, light bites) included during conference hours.
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Access to the Welcome Reception and the signature Closing Celebration.
Gain access to the decision-makers driving the industry forward. Partner with SFF26 to connect your brand with the C-Suite executives, systems innovators, and behavioral scientists shaping the new market reality.
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SFF26 is designed for sustainability, marketing, and innovation professionals who want to understand what really drives behavior change.
Whether you work in product, comms, or strategy or you’re a consultant, educator, or founder, SFF26 is for anyone driving the conversation forward.
You’ll leave with frameworks you can immediately apply inside your organization.
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Most industry conferences focus on the technical side of sustainability (materials, compliance, and supply chain).
SFF focuses on the adoption side. We are the only global forum dedicated to bridging the gap between systems change (what we build) and consumer behavior (how we get the market to buy it).
We don't just talk about innovation; we engineer the demand for it.
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SFF26 is engineered for execution, not just inspiration. Your ticket includes access to the Strategy Lab, where you will build a concrete adoption roadmap for your team.
Plus, all attendees receive the exclusive SFF26 Intelligence Report, a synthesized post-event blueprint featuring data, frameworks, and action items.
You aren't just bringing back ideas; you're bringing back a consulting-grade deliverable.
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Expect to move beyond high-level panels.
Our agenda is built on "The Science of Adoption." Sessions are led by behavioral scientists, cultural forecasters, and C-Suite practitioners, focusing on actionable frameworks you can implement immediately. We prioritize data over opinion and strategy over storytelling.