October 28–30, 2026 · Hyatt Regency Portland
Sustainable Fashion Forum 2026
Where Systems Change Meets Behavior Change Cracking the code on participation, adoption, and business results.
Bring your team and save 15% when you register three or more attendees
Consumer Behavior Has Entered the Chat
Sustainability leaders know that consumer participation is critical, but achieving it is harder than ever. With teams under pressure to prove value, secure investment, and show measurable impact, the question isn’t just why sustainability matters, but how to make it matter enough for people to act, and for organizations to prioritize it.
SFF26 is where sustainability’s behavioral challenge meets real-world solutions.
Join behavioral scientists, consumer psychologists, cultural strategists, and industry leaders to crack the code on what actually drives participation, trust, demand, and business outcomes.
Over two days, you’ll get practical frameworks, peer-tested strategies, and candid insight into what’s working (and what isn’t) across leading brands and organizations.
Leave with new tools to influence adoption, restore your strategic authority, and demonstrate the business results that keep sustainability at the center of your organization.
Not Just Another Sustainability Conference
If you’re facing stalled progress, internal skepticism, or the frustration of seeing “better solutions” fail to catch on, SFF26 is built for you. This is the event for sustainability professionals ready to move from intention to adoption, from stalled pilots to scaled impact, and from isolated effort to shared momentum. Here, you’ll learn how to understand and harness the real drivers of change.
Crack the Adoption Gap
Go beyond best practices and learn why sustainability initiatives succeed or stall, using the latest behavioral science, cultural research, and direct peer experience.
Understand Real Human Motivations
Move past the “values and beliefs” story. Discover how price, status, convenience, and belonging actually shape sustainable choices, and what it takes to tip the scales in your favor.
Design for Participation (Not Just Compliance)
Hear how leaders are embedding sustainability into products, programs, and cultures people want to participate in, even when it means overcoming friction and complexity.
Spot and Remove Hidden Barriers
Identify the unintended obstacles—like well-meaning policies, information overload, or misplaced accountability—that can slow adoption or even backfire.
Turn Consumer Insight Into Business Leverage
Learn how to translate what you know about your audience into real organizational power. Secure budget, build business cases, and make sustainability harder to deprioritize.
Leave with Practical Playbooks and Honest Perspectives
Every session is designed to deliver actionable frameworks, candid lessons, and real-world strategies. Plus, you’ll find the connections and community you need to make change stick when it’s not easy.
Who Attends?
Join a community of sustainability professionals from brands like...
Meet Our Speakers
Aileen Ottenweller
Global Senior Director, Brand & Impact Marketing
Patagonia
Matt Johnson
Consumer Neuroscientist
NeuroscienceOf
Katie Thomas
Lead, Consumer Institute
Kearney Consumer Institute
Wyatt Cuddington
Textile Certification Strategy Lead
Amazon Climate Pledge Friendly
Dr. Meital Peleg Mizrachi
Postdoctoral Fellow, Dept. of Economics
Yale University
Danielle Vermeer
Head of Product
ThredUp
Becky Frayer
Behavioral Science Expert
Former Procter & Gamble & Allstate
Dana Davis
Founder & Principal
Dana Davis Consulting
Bring your team and save 15% when you register three or more attendees
SFF26 At a Glance
The Questions Shaping What Comes Next
Join us October 28–30 for an opening night reception followed by two days of MainStage conversations examining what it takes for sustainability to be adopted, supported, and sustained.
Opening Night Reception
Day 1: Understanding the Adoption Gap
Day 2: Making Sustainability Stick
Secure Your Pass to SFF26
Your Pass Includes
- Two days of keynotes, panels, and cross-functional conversations
- SFF26 Opening Night reception (Oct 28)
- Networking opportunities with mid-to-senior level professionals
- The SFF26 Intelligence Report to help your team translate insights into decisions and next steps
- Light breakfast, coffee, and refreshments throughout
Get Approval to Attend SFF26
Use our manager-ready email template to make the case for attending SFF26.
Get Template
Frequently Asked Questions
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You can register your team here. We offer group discounts for teams of 3 or more, email us for a group invoice.
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Yes. We offer a limited number of discounted student registrations.
To request the student rate, please email us at hello@thesustainablefashionforum.com from your .edu email address with the subject line "SFF26 Student Registration Request" before registering.
Eligibility is subject to verification.
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The Sustainable Fashion Forum does not offer refunds. All ticket sales are final.
However, we understand plans change. You may transfer your pass to a colleague or peer up to 14 days before the event. -
Yes. We offer registration for qualifying nonprofit organizations, startups, academic institutions, and government agencies.
Discounted registration rates vary throughout the year based on current pricing.To request a discounted registration rate, please email us at hello@sustainablefashionforum.combefore registering.
All requests are reviewed individually.
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