Kantar Joins SFF26 as Strategic Insights Partner
TL;DR Kantar is joining SFF26 as Strategic Insights Partner, bringing the consumer and cultural intelligence organizations need to understand how sustainable ideas become behaviors people adopt, solutions businesses can scale and strategies that deliver measurable growth.
The Sustainable Fashion Forum is excited to welcome Kantar as the Strategic Insights Partner for SFF26: The Science of Adoption, taking place October 28–30, 2026, at Hyatt Regency Portland.
Across the industry, the challenge is increasingly one of execution. Leaders are under pressure to show how sustainability strategies move beyond intention to influence behavior, generate participation and produce outcomes their organizations can measure.
SFF26 will explore the practical questions emerging from that pressure:
How do organizations design products, programs, messages, systems and policies around how people actually behave?
How do sustainable solutions become relevant, desirable and worth choosing?
How do businesses translate participation into customer loyalty, revenue and continued internal investment?
What can the industry learn from organizations already applying and testing these approaches in practice?
These questions will form the backbone of two days of behavioral insight, cultural analysis, consumer research, business strategy and real-world case studies.
To bring current consumer evidence into that exploration, Kantar will contribute strategic intelligence on what consumers care about, what they trust, how they perceive brands and the gaps between stated values and reported behavior, helping organizations identify the conditions that turn sustainability ambition into adoption at scale.
Kantar has been at the forefront of tracking consumer behavior and helping global brands and industries understand consumer attitudes and expectations around sustainability. Having an organization with Kantar’s history and authority partner with SFF26 validates both the urgency of this conversation and SFF26’s role in moving it forward.
The partnership is grounded in a shared recognition that understanding the consumer is essential to making sustainability relevant, actionable and commercially meaningful. At SFF26, that perspective will inform a broader examination of the psychological, cultural and business forces that shape adoption.
At Kantar, we believe growth happens when brands align their ambitions with how people actually think, feel and behave. Sustainability can be a powerful driver of preference and participation, but only when it reflects real consumer needs and motivations. We’re excited to partner with SFF26 to bring the strategic intelligence and consumer understanding needed to help organizations translate ambition into adoption, and adoption into long-term growth.
At SFF26, Kantar’s consumer and cultural intelligence will sit alongside behavioral science, cultural analysis, business strategy and real-world case studies, giving attendees stronger evidence for decision-making, clearer language for cross-functional alignment and practical examples they can apply inside their organizations.
SFF26: The Science of Adoption takes place October 28–30, 2026, at Hyatt Regency Portland in Portland, Oregon.
Join the Conversation at SFF26
Tickets are available now. Join sustainability leaders exploring how consumer behavior shapes whether sustainability initiatives gain traction, create business value, and continue earning investment.
