The Sustainable Fashion Forum has announced the first speakers for SFF26, bringing together experts in consumer behavior, culture, and strategy to explore what it takes for sustainability to perform in the real world.

Most sustainability initiatives look great on paper but underperform at checkout. At SFF26, we’re moving beyond "feel-good" messaging to unlock the consumer behavior insights needed to drive sustainability at scale. Join us in Portland October 28-30, 2026 to get the playbook for translating sustainability investments into revenue-driving business cases.