Patagonia's Aileen Ottenweller Joins SFF26
TL;DR Patagonia's Aileen Ottenweller is joining the SFF26 MainStage to explore what happens when organizations move beyond understanding consumer behavior in theory and start designing products, programs, and experiences that create real participation and business value.
Understanding human behavior is one thing. Designing for it is another.
At SFF26, we're exploring what happens when organizations move beyond simply understanding consumer behavior and start using behavioral insight to shape products, programs, and experiences that create real participation and measurable business outcomes.
We're excited to announce that Aileen Ottenweller, Global Senior Director of Brand and Business Impact Marketing at Patagonia, will join us on the SFF MainStage October 28-30, 2026 in Portland, Oregon.
Throughout her career, Aileen has worked at the intersection of brand strategy, purpose, and consumer engagement, helping translate ideas into communities, participation, and action. Her perspective offers valuable insight into how organizations can make sustainability culturally relevant and create the kinds of experiences people genuinely want to engage with.
At SFF26, Aileen will join consumer neuroscientist and best-selling author Matt Johnson and Katie Thomas, lead of the Kearney Consumer Institute, for a conversation exploring what happens when organizations move beyond understanding human behavior in theory and start applying behavioral insight strategically.
Together, they'll examine how behavioral insight becomes strategic design, how behavioral strategy creates business outcomes, and how participation becomes commercial traction.
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Join the Conversation at SFF26
Tickets are available now. Join sustainability leaders exploring how consumer behavior shapes whether sustainability initiatives gain traction, create business value, and continue earning investment.
