Patagonia’s Aileen Ottenweller Joins SFF26 MainStage: Designing for Human Behavior
- Aileen Ottenweller, Global Senior Director of Brand and Business Impact Marketing at Patagonia, will join the SFF26 MainStage in Portland, Oregon, October 28–30, 2026.
- Ottenweller will join consumer neuroscientist Matt Johnson and Kearney Consumer Institute lead Katie Thomas for a conversation combining brand strategy, consumer neuroscience, and consumer research.
- The session will examine how behavioral insight can shape culturally relevant products, programs, and experiences that generate participation and measurable business value.
Understanding human behavior is one thing. Designing for it is another.
Organizations may understand what consumers say they value, but translating that knowledge into products, programs, and experiences people will choose, use, and support requires more than insight. It requires behavioral strategy.
We’re excited to announce that Aileen Ottenweller, Global Senior Director of Brand and Business Impact Marketing at Patagonia, will join us on the SFF MainStage October 28–30, 2026, in Portland, Oregon.
Throughout her career, Aileen has worked at the intersection of brand strategy, purpose, and consumer engagement, helping translate ideas into communities, participation, and action. Her perspective offers valuable insight into how organizations can make sustainability culturally relevant and create experiences people genuinely want to engage with.
At SFF26, Aileen will join consumer neuroscientist and best-selling author Matt Johnson and Katie Thomas, lead of the Kearney Consumer Institute. Drawing on their perspectives across brand strategy, consumer neuroscience, and consumer research, the conversation will examine how behavioral insight becomes strategic design, how organizations can make sustainability culturally relevant, and how participation can translate into measurable business outcomes.
Tickets are available now. Join us in Portland, Oregon, October 28–30, 2026, for three days of ideas, insights, and practical conversations focused on turning sustainability into consumer demand, business value, and lasting organizational commitment. Get your ticket to SFF26.
About SFF26
SFF26 is the 2026 annual flagship conference hosted by the Sustainable Fashion Forum, taking place October 28–30, 2026, in Portland, Oregon. Centered on the Science of Adoption, this year’s conference examines why strong sustainability solutions don’t automatically gain traction and what it takes to move them from intention to adoption. Designed for fashion operators, sustainability executives, and senior decision-makers, SFF26 brings together behavioral science, consumer psychology, cultural insight, and market data to explore how companies can build consumer demand, strengthen internal support, and demonstrate the commercial value of sustainability. Tickets are available now. Get your ticket to SFF26.
About the Sustainable Fashion Forum
The Sustainable Fashion Forum (SFF) is an independent media company covering the people, ideas, and strategies defining the future of sustainable fashion. SFF advances the industry’s sustainability conversation by challenging conventional thinking, surfacing overlooked perspectives, and connecting ideas across disciplines. Drawing on business strategy, science, policy, behavioral science, consumer psychology, culture, and market dynamics, SFF examines how change happens through independent journalism, original analysis, podcasts, and live experiences. For more information, visit www.thesustainablefashionforum.com and follow @thesustainablefashionforum on LinkedIn and Instagram.
Join the Conversation at SFF26
Tickets are available now. Join sustainability leaders exploring how consumer behavior shapes whether sustainability initiatives gain traction, create business value, and continue earning investment.
