The SFF conference returns with a new focus on consumer behavior and the psychology of change
We’re back. And this time, it’s personal.
After a brief hiatus, SFF is returning to Portland April 20–22, 2026, with a new energy and a reimagined experience that puts consumer behavior and psychology at the center of the sustainability conversation.
More than a conference, SFF is where quiet thoughts turn into collective action.
For nearly a decade, SFF has been a leading voice in challenging industry norms, sparking bold conversations, and redefining how the fashion industry approaches sustainability.
Now, as the industry faces growing pressure to turn commitments into measurable progress, SFF26 will explore the missing link in scaling sustainable solutions: consumer behavior.
Across three days of keynotes, workshops, and conversations, we’ll unpack how emotion, identity, and culture shape what people buy, and why that matters for the future of sustainable fashion. SFF26 brings together global brand leaders, behavioral scientists, thought leaders, and cultural forecasters to build a new playbook grounded in the science of what truly drives behavior change.
“Sustainability isn’t just about systems, it’s about people,” said Brittany Sierra, Founder and CEO of the Sustainable Fashion Forum. “We’ve optimized supply chains and innovated materials, but we haven’t yet cracked the psychology behind consumption. This year, we’re tackling that head-on.”
Whether your focus is shifting internal culture, aligning sustainability with brand growth, or creating consumer-facing initiatives that resonate, you’ll leave SFF26 with frameworks, tools, and language to drive meaningful change — inside your company and across the industry.
Going beyond awareness to build what's next.
A limited number of pre-sale tickets are available through December 15 (or until sold out), offering early access to the full SFF26 experience — including the opening party, mainstage sessions, workshops, networking activations, and the signature rooftop closing celebration.
The next phase of progress requires pairing systems change with a deeper understanding of people — the emotions, identities, and cultural forces that shape what they buy and why.
The conversation begins at SFF26.
To find out more about SFF26, visit www.thesustainablefashionforum.com/conference.
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