DHL Partners with Reflaunt to Launch Branded Resale

In a strategic alliance, Reflaunt and DHL are pooling resources to elevate the scale and efficiency of the resale industry.

Photo: andersphoto/Shutterstock

DHL Supply Chain has entered into a strategic partnership with Reflaunt, a resale-as-a-service platform, to enhance its resale capabilities. Building on the success of a one-year pilot program in Poland, this collaboration aims to tackle the logistical complexities of fashion resale on a broader scale.

Benefiting from DHL's extensive global network of warehouses and offices, the partnership is equipped to manage the processes involved in handling pre-owned items, from inspection and authentication to listing for sale. Reflaunt's proprietary software, known for powering branded resale services for clients like Balenciaga, Net-a-Porter, and Ganni, complements DHL's capabilities by offering brands a seamless platform for managing their resale operations.

This partnership allows returned products to be routed directly toward resale channels, enabling brands to monetize merchandise that would otherwise result in losses. In doing so, the partnership creates a resale channel that operates similarly to traditional ecommerce platforms, offering a profitable avenue for brands to manage their returned products and tap into the growing market for secondhand goods.

This latest development comes after an earlier announcement this year, where Reflaunt unveiled a partnership with recycling startup SuperCircle. Together, they aim to offer a sustainable end-of-life solution for items that can’t be resold in the market.