Leaders from Irrational Labs, Debrand, Monday, and more join SFF26 to explore behavioral science, resale, circular systems, and sustainability claims.

Kantar joins SFF26 as Strategic Insights Partner, bringing global consumer research to ground two days of discussions on how sustainable ideas become adopted behaviors, scalable solutions, and measurable results.

SFF26 is excited to welcome leaders from Kantar, FRANKIE4, REI, and The Return to our 2026 speaker lineup! Spanning the entire product lifecycle, from raw material innovation and demand forecasting to point-of-purchase conversion and reverse logistics, these four operators bring a data-backed look at how understanding consumer behavior is the key to driving systems change, proving commercial value, and winning internal C-suite buy-in.

The Sustainable Fashion Forum has announced the first speakers for SFF26, bringing together experts in consumer behavior, culture, and strategy to explore what it takes for sustainability to perform in the real world.

SFF26 welcomes another group of speakers bringing marketplace data, behavioral science, communications expertise, and consumer research to one of sustainability's most pressing questions: Can consumer behavior be influenced in ways that create meaningful business outcomes?

October 28-30, 2026, in Portland, Oregon, SFF26 will bring together leaders across sustainability, marketing, product, and strategy to explore why consumer participation may be one of the most important and underexplored factors shaping whether sustainability initiatives gain traction, create business value, and continue earning investment.

Meet the first speakers joining the SFF26 MainStage, including behavioral scientists, consumer researchers, cultural strategists, and sustainability leaders helping us explore one of the most important questions facing the industry today: how do you translate consumer insight into participation, adoption, demand, and measurable business outcomes?

Sustainable Fashion Forum returns to Portland October 28–30, 2026, bringing together leaders across fashion, sustainability, business, and behavioral science to explore what it takes to move sustainable ideas from ambition to real-world adoption.