Nicks Ericsson is a global brand marketing expert and sustainability thought leader with over 20 years’ experience building aspirational and iconic brands in fashion, sports and footwear. He most recently led the marketing strategy that made UGG one of the hottest brands globally where he also launched the brand’s first circular economy program and created a leadership position in regenerative agriculture.

Now Nicks is Co-Founder and Owner of The AND Agency, helping companies develop impactful and responsible brand, marketing, and sustainability strategies that generate positive impact across profit, planet, and people. He believes understanding how to influence consumer behavior, foster purpose driven communities and create emotional storytelling focused on creativity can be an unlock to accelerate the sustainability movement in the fashion industry.