Vogue Business: Can 2024 Deliver Radical Change for the Fashion Industry?

For Vogue Business, SFF founder Brittany Sierra highlighted a significant challenge in the fashion industry's journey towards sustainability. She questioned the real incentives for brands to advance in sustainability when they do not face substantial pressure from customers' buying decisions. Sierra pointed out that customers might criticize brands on social media or participate in boycotts, yet many companies at the center of such controversies continue to see growth in their profits.

Her main argument is that despite facing allegations and scandals, these companies still manage to attract consumers and generate profits. This situation creates little motivation for these brands to change their business models or invest substantial resources in overhauling their practices. Sierra's comments underscore a critical issue in the sustainable fashion movement: the need for a stronger consumer-driven demand and legislative measures to push brands towards more sustainable practices, as without these, many brands may choose to maintain the status quo if it continues to be profitable.

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