SFF26 welcomes another group of speakers bringing marketplace data, behavioral science, communications expertise, and consumer research to one of sustainability's most pressing questions: Can consumer behavior be influenced in ways that create meaningful business outcomes?

October 28-30, 2026, in Portland, Oregon, SFF26 will bring together leaders across sustainability, marketing, product, and strategy to explore why consumer participation may be one of the most important and underexplored factors shaping whether sustainability initiatives gain traction, create business value, and continue earning investment.

Meet the first speakers joining the SFF26 MainStage, including behavioral scientists, consumer researchers, cultural strategists, and sustainability leaders helping us explore one of the most important questions facing the industry today: how do you translate consumer insight into participation, adoption, demand, and measurable business outcomes?