The Sustainable Fashion Forum Returns to Portland with First Consumer Adoption–Focused Conference
PORTLAND, OREGON—The Sustainable Fashion Forum introduces SFF26, its first conference dedicated entirely to consumer adoption, October 28–30, 2026 in Portland, Oregon.
For more than a decade, sustainable fashion has focused on building the systems of the future. But in 2026, systems alone aren’t enough.
Brands are tightening around KPIs and capital. Tolerance for anything that can’t show measurable impact is shrinking. Sustainability teams are being evaluated in business terms. If you can’t quantify adoption and impact, your budget, scope, and influence are at risk. Even the best material innovation or circular system won’t survive if it can’t be tied to revenue, retention, or financially material risk reduction.
At the same time, external risk is accelerating. Regulatory scrutiny on environmental claims is increasing, and the room for what brands can say, and how they can say it, is narrowing.
A conference designed around participation
SFF26 is built for this moment, putting consumer behavior at the center of what sustainability teams build next.
At our 9th annual conference, we’re bringing together behavioral scientists, consumer psychologists, and senior leaders from brands, retailers, and infrastructure to explore one defining question: What makes customers actually participate, and how do you prove it in business terms?
“If you’re asking customers to return, repair, resell, scan, pay more, or trust a claim, you’re not just building sustainability programs, you’re engineering behavior,” said Brittany Sierra, Founder and CEO of the Sustainable Fashion Forum. “If sustainability teams can’t connect adoption to revenue and risk metrics, they lose leverage. SFF26 is about designing for participation and measuring impact in the terms leadership funds.”
Across two days of working sessions, following an opening night gathering on October 28, participants will explore:
The decision points that determine participation
How to structure claims and programs in a higher-scrutiny market
What to measure, and how to connect it to revenue, margin, and retention
How to translate adoption into executive-ready business language
How to connect adoption to CAC, repeat purchase, and risk mitigation
This isn’t a conference about how to market sustainability better. It’s about making sustainability work inside real businesses, under real constraints.
The industry has built the systems. SFF26 is about unlocking the behavior that makes them work.
Learn more
Join SFF26 in Portland. Get tickets and subscribe for SFF26 updates and follow along on Instagram and LinkedIn.
