2026 SPEAKER

Ajay Chadha in

Melody Serafino

Co-Founder

|

No. 29 Communications

Melody Serafino is a communications strategist, writer, and sustainability storyteller who helps brands and organizations communicate complex sustainability issues in ways that build trust, relevance, and engagement.

SUSTAINABILITY COMMUNICATION
TRUST & PERCEPTION
NARRATIVE STRATEGY

Academic Background:
Melody has taught Writing Across Media at New York University and has lectured internationally on storytelling, communications, and public relations.
Industry Experience:
Throughout her career, Melody has worked across journalism, media relations, and strategic communications, helping brands, nonprofits, and mission-driven organizations shape how sustainability is understood and communicated. Her clients have included VEJA, The Or Foundation, ReFED, TED, 66°North, and Museum for the UN – UN Live. She has also contributed to academic and industry discussions on sustainability communications, including a chapter on communicating sustainability in Fashion Brand Narratives: Theory and Practice.
What Melody Brings to the Conversation:
Melody works at the intersection of sustainability, storytelling, and public perception. Her experience helping organizations communicate complex issues gives her a unique perspective on one of the industry's growing challenges: how brands build trust and communicate sustainability in an environment increasingly shaped by regulatory scrutiny, greenwashing concerns, and consumer skepticism. Her work explores what happens when sustainability communication becomes too complicated, too cautious, or too constrained—and what organizations can do to communicate progress in ways that remain credible, understandable, and actionable.

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