October 28–30 • Portland, OR
Speakers
Evelyn Gosnell
Managing Director
Irrational Labs
Ashley Munro
Senior Claims and Integrity Manager
Better Cotton Initiative
Jasmine Bina
Founder
Concept Bureau, Exposure Therapy
Katie Thomas
Lead, Consumer Institute
Kearney Consumer Institute
Matt Johnson
Consumer Neuroscientist, Best-Selling Author
NeuroscienceOf
Danielle Vermeer
Head of Product
ThredUp
Brittany Sierra
Founder & CEO
Sustainable Fashion Forum+
More speakers
announced soon
announced soon
More speakers announed soon
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Built around one question:
what drives adoption?
SFF26 brings together leaders across behavioral science, retail, product, strategy, policy, and brand to answer the question shaping the future of sustainable fashion.
I
The Real Decision
What actually happens in the consumer’s mind at the moment of choice
II
Making It Normal
How culture, identity, and brand shape what people adopt
III
Designing for Participation
How products, services, and systems make sustainable behavior easier
IV
Scaling Adoption
How policy, standards, and infrastructure enable adoption at scale